About us


Our Founder / CEO - Matt Masiello


Fitness has always been a huge part of my life. This passion has been great for keeping a healthy balance and meeting great inspirational people involved in the industry. After graduating college, I entered Corporate America, and, as a sales executive, soared to the top for nine consecutive years. While I worked hard, and respected the company, something was missing. I always remembered a college professor saying: Love what you do and you'll never work a day in your life. I had an entrepreneurial hunger that wasn’t being fulfilled.

A regular at the gym, I noticed the quality of the resistance bands I used weren't to the standard I needed, and the story begins. There was nothing on the market with all the features and quality that I was looking for, so I decided to find a way make my own. After years of research, I finally had a product that I could bring to the gym that people would prefer using over anything else on the market. Our bands soared to the top on Amazon with great reviews, we expanded the product line, and Dynapro Direct was featured on the TODAY Show. I ran this business while keeping my day job in Corporate America until it was big enough to support my growing family. I took a risk, and left a great job in Corporate America to follow my passion and "love what I do."

My goal from the start was to build the highest quality workout products at affordable prices so people could get the most out of their equipment. As a company, we take pride in delivering superior equipment, and listening what our customers need. Its amazing to have the ability to help our customers lead healthy and fulfilling lives.

It's about living life with a purpose, our commitment to motivating you to reach your goals, and loving every minute of it. Thank you for your support, you are what keeps our Company going!


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